With a new convertible version of the loveable Evoque, Land Rover has taken to presenting it to the public consciousness in a variety of ways.
The concept was announced at the Geneva Motor Show in March 2015, and accompanying it was footage of the prototype Evoque Convertible driving through the Crossrail tunnels below London.
The video includes the car dodging obstacles smoothly, demonstrating the agility and the manoeuvrability of the new roofless 4x4. As the 26-mile Crossrail tunnels beneath the capital are not quite completed, the footage also includes the convertible driving at a 60 degree angle up the tunnel walls and driving through a substantial puddle of water, with more liquid spraying from a burst pipe on the edge of the tunnel.
This trip underneath the ground is reminiscent of the first launch of the original Evoque back in 2011. Land Rover put the new creation through its paces in the Edge Hill Tunnel below Liverpool - the first tunnel in the world to be bored underneath a major city.
Continuing with the British theme, Land Rover organised a ‘London Takeover’. Six multi-coloured wireframe replicas of the Evoque Convertible were placed in parking bays and on the roads of iconic British sites. Locations included the world-famous Harrods Department and areas of Knightsbridge and notable Mayfair - clearly hinting at the prestige image of the model.
This also harks back to the original wireframes that were used to promote the first Evoque. Some of those made it to new homes around the world, like the Land Rover-sponsored Lipizzaner stud in Austria - and like those, these new convertible models will begin a journey around the globe to promote the new convertible in the run up to its exposure in November.
Naturally, off-road capability and Land Rover go hand in hand, so the most recent video featured the Evoque Convertible being put through its all-terrain paces around the Eastnor Castle estate in Herefordshire.
Cut with footage of original roofless Defender models from the 1960s, the video shows that the car's 4x4 credentials are up to the standards of Land Rovers across time.
The World’s first luxury convertible compact SUV will be unveiled in full at the Los Angeles Motor Show in November and will eventually be sold in the UK from spring next year.