Jaguar Land Rover at forefront of car making boom
Jaguar Land Rover was instrumental in Britain’s best December output for ten years with the industry producing 109,000 vehicles – an increase of 27 per cent on the same month in 2013.
December 2014’s figures were the perfect end to a particularly strong year for the Midlands-based firm – the strongest year for car manufacturers overall since 2007 with more than 1.5 million cars rolling off production lines in 2014.
Jaguar Land Rover reported volumes rising by almost 7.5 per cent over the 12 months from January - JLR now produce more than 450,000 vehicles a year at three plants including Castle Bromwich and Solihull.
Jaguar sales alone were the best for ten years whereas the Land Rover brand enjoyed its finest year on record with sales up nine per cent to 381,108.
China was the firm’s most rewarding market in 2014 accounting for more than 122,000 sales –a rise of 28 per cent.
UK sales reached almost 83,000 – up seven per cent on 2013 whilst North American sales rose by two per cent to almost 75,000.
Andy Goss, group sales operations director, said 2014 had been, “a year of significant achievements”, adding that in 2015 the company anticipated reaching the “half-million annual sales mark for the first time”.
Jaguar Land Rover is now set to further increase its model range by guaranteeing £3.5 billion in investments for the financial year ending through March to add even more models in order to compete with the top German automakers such as BMW, Audi and Mercedes-Benz.
Such incredible sales figures are down to the car maker’s newly released models in both the Jaguar and Land Rover brands.
2015 sees first deliveries of Jaguar’s highly-anticipated executive saloon, the XE, which will look to take on models such as the BMW 3 Series and Audi A4.
Following the XE for Land Rover will be the new Discovery Sport 4x4 which replaces the outgoing Freelander II and features a host of styling and technological updates.
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