The tour took the famous Web Ellis Cup through 15 different countries, from France to Fiji, bringing thousands of fans and grassroots clubs closer to Rugby’s biggest prize.
Land Rovers are known to be the toughest cars in the world with the ability to go where other cars can’t, so it makes perfect sense for the manufacturer to be a partner of the Rugby World Cup 2015, the toughest sporting event of the year.
Included in the tour was a UK and Ireland leg that ran over 100 days, included 300 events and covered 9,000 miles, the length of 100,000 rugby pitches! This gave fans all over the UK an opportunity to see what the biggest prize in Rugby looks like and meet some of rugby’s biggest names.
A special vehicle was needed to transport the Trophy and Land Rover provided just that. A unique, specially modified Rugby World Cup 2015 Defender with a trophy cabinet integrated into the rear was the transport of choice. It took the Special Vehicle Operations team 6,000 hours to design!
On the trip, Land Rover held auditions for young players to be official Rugby World Cup 2015 mascots. This took place at amateur club Highland RFC in Inverness, where former Scotland internationals Chris Paterson and Kelly Brown took coaching sessions.
It wasn’t just the Discovery that impressed by completing 9,000 miles with a piece of history kept securely in the back. Land Rover also constructed a huge 8.2 metre high floating rugby ball that floated up the Thames to Tower Bridge. Inside this floating ball was the Defender and the Trophy.
Rugby World Cup winners and Land Rover ambassadors Martin Johnson and Lewis Moody brought the Web Ellis Cup and the World Cup Defender together for the first time ahead of the UK and Ireland tour.
Land Rover has yet again proved their toughness and innovative thinking in the shape of a customised defender that can drive across any terrain that any country throws at it whilst keeping a solid gold Trophy safe in the cabin.