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Land Rover reinforces Born Free partnership with support of tiger conservation scheme

Land Rover has announced its support of the Born Free Foundation’s Satpuda Landscape Tiger Programme (SLTP) protecting the endangered Bengal tiger in India.

The all-terrain off-road capability of the Land Rover range has played a vital role in supporting workers to access otherwise unreachable areas.

Out of the 2200 Bengal tigers left in India, at least 350 are in the Satpuda Hills – the Satpuda forests of Madhya Pradesh and Maharashtra offer the greatest hope for saving the Bengal tiger in the wild.

This is the biggest block of tiger habitat in India with a network of seven Tiger Reserves joined by forest corridors.

In partnership with Oxford University’s WildCRU, The Born Free Foundation is reorganising current projects into a network of Partners working across the landscape, funding their specific needs and developing better communication between them.

This means limited resources are maximised and targeted to protect wildlife and meet the most urgent needs of the people that live close to tigers.

The co-operative method has been implemented by a highly-motivated team of Indian environmentalists who are responsible for carrying out SLTP’s various activities.

Last year, the SLTP educated over 16,000 children in environmental issues and provided health services to over 15,000 people living in remote villages.

Global Brand Experience Director at Jaguar Land Rover, Mark Cameron, said, “This incredible project allows us to cement our strong relationship with the Born Free Foundation to help protect the Bengal tigers and their surrounding communities.

“By working with the SLTP partners we can underpin key conservation strategies across the landscape with healthcare and education programmes to spread the key conservation messages across the tiger reserves. This collaboration with the SLTP partners and local communities is crucial to ensuring the safety, protection and well-being of the tigers, and the people who live close by.

Adding, “The project’s Land Rover vehicles with their all-terrain capability have played a vital role in supporting this programme, enabling the team to reach areas which would otherwise be inaccessible and safely deliver personnel and equipment into, and out of, the most challenging situations.”

In January, Land Rover co-operated with the Born Free Foundation to launch a book that tracks tigers across the Indian landscape.

For more information about the Born Free Foundation and its worldwide activities visit

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