The traditional gift for a 45th Anniversary is sapphire - but Land Rover chose to celebrate with paper.
In a world first, the Range Rover was driven a bridge made entirely of paper. Designed by world-renowned British artist Steve Messam and British paper manufacturer James Cropper PLC helping with the installation of the materials, the 5 metre long bridge is a free-standing structure with no glue or bolts to hold it together.
Bridges of this type have been constructed to support people before, but never anything of this size and scale.
The stunt took place in Suzhou, China with Land Rover Experience Chief Instructor Chris Zhou at the wheel. Even though the new Range Rover weighs 420kg less than the old one, thanks to the lightweight aluminium construction, it's still over two tonnes of car and success was by no means assured.
In particular the surface of the bridge is very fragile and any tyre slip would have damaged it. This is an ideal situation in which to use the Range Rover's industry-first All-Terrain Progress Control (ATPC) function which allows the car to continue driving at a preset speed from 1-19mph without tyre slip on any surface - though it probably wasn't designed with paper in mind!
Range Rover is no stranger to industry firsts. The luxury SUV was the first of its kind in 1970 and the first vehicle to drive across the Darien Gap in Central America in 1972, and on top of these accolades it was the first to be fitted with ABS anti-lock brakes in 1989.
1992 saw the 4x4 be the first to introduce both electronic traction control and electronic air suspension to the sector and the Range Rover became the first all-aluminium SUV in 2012.
ATPC is the latest addition to Range Rover's already unrivalled off-road credentials. It can operate on the move or from a standstill and even in reverse. By ensuring minimal wheelspin it can help to drive the vehicle away from wet grass or out of deep sand - or over a paper archway, it seems!
You can watch a video of the stunt here: https://youtu.be/KksImg6rCtk