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Published Date: 30/12/2015

Land Rover Defender 2 Million

It's been 67 years in the making and was the star of its own exhibition.

One of the most recognisable shapes in the world, the Land Rover Defender has been in production since 1948, and to celebrate both the milestone of 2 million examples built and the end of production in January 2016, this special, one-off Defender was commissioned.

Built over ten days in May 2015, with 33 Land Rover brand ambassadors, including Dragon's Den star Theo Paphitis and chief scout Bear Grylls, adding their parts to the vehicle, the Defender 2,000,000 is packed with unique touches.

Logos featuring the 2,000,000 branding are stitched into the headrests and there's an aluminium plaque bearing the signatures of those responsible for building it. There's an engraved map of Red Wharf Bay, where Maurice Wilks drew the design of the first Land Rover in the sand, and even the registration plate - S90 HUE - is a nod to the plate found on the very first Land Rover Defender.

The car went on display at Bonhams in London on the 15th and 16th December as the centrepiece of a Land Rover heritage exhibition. Part of the exhibition had a hall of fame of users - from the Queen to Steve McQueen - while visitors could share their own memories of the Defender on a dedicated wall. Ahead of the exhibition, a number of special Land Rovers - including a Defender taxi and a Series II ice cream van - drove round the streets of London to promote the event.

As a climax to the proceedings, Defender 2,000,000 was entered into an auction with international attention at 6pm on December 16th. Bidding quickly skyrocketed and eventually reached £400,000, sold to a bidder from Qatar. Considering a Defender usually sells for up to £33,000, it might be the highest fee ever paid for a Land Rover model.

All of the proceeds from the sale went to charities with which Land Rover has had a close relationship over the last 70 years - the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.  


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