When revealing the new version of the Discovery, Land Rover broke the record for the largest structure made entirely out of LEGO.
Made out of 5,805,846 LEGO bricks, the 13-metre high version of London's Tower Bridge was the backdrop for the presentation of the fifth generation Disco, beating the previous largest structure by almost half a million bricks.
Built by a team of LEGO master builders led by the UK's only LEGO certified professional, Duncan Titmarsh, the Tower Bridge model took five months to construct, before being erected at Packington Hall in Warwickshire, where the Discovery was launched.
At the start of the vehicle's reveal, explorer Bear Grylls abseiled from the top of the bridge and through the building's open drawbridge to land beside the Discovery on stage.
To show off the Discovery's towing power, Sir Ben Ainslie towed a 186,500-brick replica of his Land Rover BAR racing boat, and also drove a Discovery underneath the bridge construction through a 900mm-deep trench filled with water.
The main display was flanked by two Discovery Zones, which celebrated the Discovery's 27-year history with a traditional English picnic and an adventure-themed zone that had LEGO fire and boulders.
Spokeswoman for LEGO UK and Ireland, Emma Owen, said:
We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before. With LEGO bricks and some imagination, you really can build anything!"