With the average age of a farmer in the UK sitting at 59 years old, and only 4% of our farmers under the age of 35, the great British countryside is in need of talented young people.
Conserving the UK's green spaces will require an estimated 30,000 new entrants by 2020, and 53% of the forestry workforce is already over the age of 40.
With environmental preservation in mind, HRH The Prince of Wales met with a group of Cumbrian young farmers who were learning practical flood resilience driving skills at an activity centre near Penrith. His visit marks a renewed three-year partnership between his charity, The Prince's Countryside Fund, and Land Rover with the launch of The Prince's Countryside Fund Land Rover bursary scheme.
The program aims to support young people in rural communities and develop their countryside careers, by awarding them the use of a Land Rover Discovery Sport for a year.
Prince Charles joined in the demonstration of the Discovery Sport's countryside versatility, participating in off road vehicle training, including driving and reversing trailers in and around obstacles, safely navigating water obstacles and crossing a challenging off-road driving circuit.
The project has been running since 2013, with the first winners included Sian Curley who runs a firewood social enterprise in Ullapool and Tom Hartley of Broadband for the Rural North (B4RN).
You can find out more about the Prince's Countryside Fund at: www.princescountrysidefund.org.uk